Beverage Wholesaler - October 14, 2019 To view this email as a web page, click here.
 
Cheers Weekly
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Interview: Maker’s Mark’s Jane Bowie on Innovating Bourbon  
  Maker's Mark Distillery, which is not necessarily known for new products, last month announced its first-ever nationally available limited-release bourbon. With the (long) name of Maker’s Mark Wood Finishing Series 2019 Limited Release: Stave Profile RC6, this cask strength bottling is 108.2 proof — far above Maker’s standard 90 — and was finished with proprietary wood staves known as RC6. For a deeper look into what brought about this innovation from a company better known for consistency than variation, I recently spoke with Jane Bowie, Maker’s Mark Innovation Expert.

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Interview: Maker’s Mark’s Jane Bowie on Innovating Bourbon
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Buffalo Trace Announces 2019 Van Winkle Bourbon Release  
Buffalo Trace Announces 2019 Van Winkle Bourbon Release
Fall season is ready to heat up for bourbon hunters, as Buffalo Trace announces their 2019 release of Van Winkle Bourbon whiskey. These "wheaters" — made with a wheat recipe rather than the traditional rye grain recipe of American bourbon — are among the most-sought-after whiskeys in the world. The wheat results in a smoother, sweeter flavor than their spicier rye counterparts.

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