Beverage Wholesaler - January 17, 2018 To view this email as a web page, click here.
Cheers Weekly



Innovating Rum for Modern Palates  

Jaiker Soto is the creative mind behind some of the more innovative premium rums made today. As master blender at Destileria Serralles, makers of Don Q, he oversees production of a wide variety of rums at the Puerto Rico company — many which push the boundaries of the category.
Including the new Don Q Vermouth Cask Finish. We recently spoke to Soto about this new product, as well as the overall modern craft rum industry, what consumers want from it, and how rum can appeal to whiskey connoisseurs.
Beverage Wholesaler: Why finish a rum in vermouth casks?
Jaiker Soto: When the magic of the aging process is happening inside the American white oak barrel, your rum is going to adquire a smooth body and mouthfeel, creating a balance between sweet and dry flavors that you won’t get in other spirits. With resting time in Vermouth casks, you can enhance the rum profile with a delightful bouquet of this special European spirit during the second stage of resting, developing botanical characteristics, spiced notes with anise ending, toasted memories, and fresh grass and tea.
This is like a connection between cultures, our roots in the old continent, an international bridge of melding classic flavors as homage to the masters.
BW: What delicate work into finishing a rum in a different cask?
JS: Yes, we have in our pipeline the development of three new cask finish expressions. These blends are resting in the special casks right now, and we’re sampling and evaluating their evolution month by month.
BW: Do consumers expect more creativity from the rum category?
JS: Yes, definitely. Today we have more educated consumers with a lot of desire to learn more and more about distilled spirits. In our case, with the rum, we are introducing new techniques such as single-barrel rums, new casks and finishes such as Vermouth, and other new expressions that are in development.
We are aiming towards the introduction of premium rums to a market that shows a trend in consumption of rums with quality, as defined by process and the higher-quality liquids.


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