Beverage Wholesaler - July 23, 2018 To view this email as a web page, click here.
 
Cheers Weekly
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WSWA Appoints New President and CEO  

The Wine & Spirits Wholesalers of America (WSWA) Executive Committee has named Michelle L. Korsmo as incoming president and CEO.
Korsmo is currently CEO of the American Land Title Association (ALTA), the advocacy, education, networking and industry standards organization serving the real estate settlement and land title industry. She will join WSWA full-time in mid-September.
Korsmo follows former WSWA President and CEO Craig Wolf in this role.

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IN THE NEWS
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What’s Driving Ready-To-Drink Beverage Sales in 2018
 
The ready-to-drink (RTD) category has come a long way from cheap, sugary, pre-packaged cocktails commonly found on the bottom shelf. From these humble beginnings RTDs have evolved by embracing the craft movement. Now these products play in the premium space, letting consumers know that the category aims for higher quality.
The result has been significant growth.

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ONE MORE THING

Buffalo Wild Wings is testing out a self-service beer station at a new fast casual concept in Minneapolis. The 20-tap “Beer Wall” includes national brand favorites, as well as local selections.
  JOBS BOARD

Trade Development Coordinator
Wholesaler: Breakthru Beverage
Location: Toronto, Ontario
Overview: Be the central communication point for the Trade Development Director. Support Trade Development and Sales management team with reporting, administrative and monitoring support in order to develop and nurture an “information rich” environment lending itself to the successful accomplishment of the team’s objectives.
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