Beverage Wholesaler - February 11, 2019 |
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It takes more for a vodka brand to shine nowadays.
“The vodka category is extremely competitive right now, for domestic and imported, and brands are focused on protecting their market share,” says Nicolas Guillant, president of Marie Brizard Wines & Spirits, exclusive importer and owner of Sobieski vodka. “Only brands that are real and differentiated will manage to grow.”
Competition is intense despite the vastness of the territory. Vodka is the largest spirits category, accounting for a whopping 32% of market volume, and $6.2 billion dollars in the U.S. alone, according to the Distilled Spirits Council.
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Rachel Barrie has worked in whisky for 26 years but does not think of Scotch as old-fashioned. The master blender for Brown-Forman’s BenRiach, GlenDronach and other brands — and recently inducted into Whisky Magazine’s Hall of Fame — sees the spirit fitting perfectly into the Millennial mindset.
Yet Barrie also calls for a return to Scotch styles from the ‘60s and ‘70s. Why? Because that’s when whisky flavors were bolder, which once again lines up with the modern consumer palate. It’s all cyclical.
I recently spoke with Barrie about the present and future of Scotch.
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ONE MORE THING
The Beverage Information Group will be honoring its annual Growth Brands Awards winners during the 2019 WSWA Convention. All wholesalers are welcome to join us at the reception at Highball & Harvest in the Ritz Carlton from 6-8pm on Sunday, March 31. |
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JOBS BOARD
Vice President Sales
Wholesaler: Republican National Distributing Company
Location: TX – Dallas
Requirements: Directs and coordinates activities of one or more divisions and participates in formulating and developing long range goals and objectives by performing the following duties personally or through subordinate managers.
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