| Beverage Wholesaler - May 7, 2018 |
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A great label goes a long way towards making a sale. Beers, wines and spirits with eye-catching labels are more likely to land in a customer’s order. These labels have also significantly evolved in look and feel with the rise of the craft industry.
For more insight into modern trends in alcohol labels, we recently spoke with Jared Powell. He’s principal at Frontier Label, a custom label printer out of Greenville, SC. Frontier Label has worked with around 100 wineries, more than 50 breweries and about a dozen distilleries, mostly in the craft space.
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The Vermont system for approval and implementation of legal cannabis continues to signal the way of the future.
Earlier this year the state set precedent by becoming the first to legalize cannabis by way of legislative vote. All other states with legal pot approved their laws through citizen referendum at the ballot box. (Important to note: although Vermont legalized the drug, it did not yet pass laws to set up a retail system.) Vermont showed that modern cannabis legislation is possible through debate and compromise in houses of Congress.
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ONE MORE THING
In April the NBWA launched its Delivering Local Jobs campaign, which draws attention to the 135,000 jobs the industry creates, representing more than $11 billion in salaries. The beer wholesaling industry drives $70 billion in GDP, $180 million in community impact and $13 billion in tax revenue.! |
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JOBS BOARD
Sales Coordinator
Wholesaler: : Breakthru Beverage
Location: Cicero, IL
Overview: The Sales Coordinator supports the sales management team with reporting and tracking in order to develop and nurture an “information rich” environment lending itself to the successful delivery of the annual business plan.
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