| Beverage Wholesaler - August 6, 2018 |
To view this email as a web page, click here. |
Variety is the spice of gin. Novelty in styles and flavors has driven interest—and sales—in the category.
“We carry 37 different gins at Lizz’s Wine & Spirits,” says Aaron Wells, proprietor of the Oak Ridge, Tennessee retail store. Fifteen of those have been added just in the past few years, including Uncle Val’s, Hendrick’s, Hawthorne’s and Post Modern. Most successful are gins in the $20-$25 range. “People have been comfortable spending that amount on Beefeater and it is an easy push to get them out of their comfort zone to try something new,” Wells says. At Lizz’s, Broker’s and Hawthorne’s are popular gin brands. “Over the last year we have done extremely well with Hendrick’s,” Wells adds.
Gin is top-of-mind for American consumers, thanks to media coverage and new and unusual gins.
READ MORE… |
|
|
 |
|
|
|
Treasury Wine Estates generated buzz this past year with its augmented reality (AR) wine labels. Consumers downloaded an app on their phones to enable the tech, and then pointed their devices at bottles of 19 Crimes and the Walking Dead wine brands. Characters on those labels then came to life (see the embedded video at the end of this article).
Treasury Wine Estates generated buzz this past year with its augmented reality (AR) wine labels. Consumers downloaded an app on their phones to enable the tech, and then pointed their devices at bottles of 19 Crimes and the Walking Dead wine brands. Characters on those labels then came to life (see the embedded video at the end of this article).
MORE… |
|
|
ONE MORE THING
Heineken recently struck an agreement with China Resources Beer, buying a 40 percent stake in the firm for $3.1 billion. In return, CRB purchased 0.9% of Heineken for $537 million. The transaction gives Heineken a distribution network in China and access to more than 1 billion Chinese consumers. |
| |
JOBS BOARD
VP, Client Services
Wholesaler: Young's Market Company
Location: CA-Tustin
Overview: The VP, Client Services role will be the key point of contact with the supplier by developing a solid relationship, helping to establish goals and managing to those expectations. You will also help to develop brand plans and programs, set up targeted processes to track these programs, and ensure that the communication is fluid with all stakeholders for consistency and maximum service execution.
MORE… |
This email was sent to you on behalf of Beverage Wholesaler
EPG Media & Specialty Information, 10405 6th Avenue N, Suite 210, Minneapolis, MN 55441
Copyright 2018 by EPG Media & Specialty Information
Privacy Policy
opt out
Refer a Friend
|
|
|
