Beverage Wholesaler - June 3, 2019 |
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“There is real excitement in the premium rum space,” says Sean Yelle, category director, dark spirits, at Campari Group, whose portfolio includes Appleton Estate and Wray& Nephew.
That’s due to a confluence of factors, says Yelle: better products, wider availability and gatekeeper bartenders who engage customers and drive premium rum. “It’s taken time, but it is past the stage where consumers saw rum as a cheap, fun, poolside drink,” Yelle adds. “Now they are appreciating delicious aged rum.”
“The rum category ticks steadily away as a mixed drink mainstay, although whiskey and tequila have lately received the lion’s share of media spotlight, marketing and booze-geekery. That is changing, however, with greater availability of aged, sippable rums and increasing interest by bartenders and consumers in unusual barrel finishes and funky releases.
It may not happen overnight, though.
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JOBS BOARD
Distribution Services Manager
Wholesaler: Republican National Distributing Company
Location: Atlanta, GA
Requirements: Develop SOP’s, analytics, and standardized training and education for each RNDC location, focused on cost reduction, cost avoidance, improved customer service, training and optimization of delivery and fleet operations. This position will work with local operations management regarding how they currently handle their delivery truck routing, ensuring that they are maximizing the technology that is currently available, as well as making solid business decisions regarding increasing use of delivery technology. Optimizing the current resources, ensuring DOT compliance, improving customer service, and training of current routing personnel.
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