Beverage Wholesaler - July 30, 2018 To view this email as a web page, click here.
 
Cheers Weekly
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How French Wine Labels Changed for U.S. Consumers  

French wine labels can confuse or intimidate U.S. consumers. Some labels are dense with words, the varietals are not always clear, and prices can be high. These are drawbacks for Americans who buy based on brand, grape and cost.
Anivin de France has addressed these issues.

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South American Wines Continue to Surprise
 
Many U.S. wine consumers think of South America primarily as a source of solid, inexpensive wines. In the case of Chile, the wines are probably Cabernet Sauvignon and Sauvignon Blanc; for Argentina, it’s obviously Malbec.
But both countries’ wine industries are undergoing tremendous changes, with an increase in small, quality-minded producers, an emphasis on additional grape varieties and a push into exciting new viticultural areas and additional refinement of the existing ones. Add to that the emergence of wine production in countries such as Uruguay and Brazil, and you have a continent whose wines are poised for a renaissance.
“South America is ready to get hot again – or at least warm,” says Larry Challacombe, president of Global Vineyard Importers, a Berkeley, California-based company that imports only South American wines.
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ONE MORE THING

Diageo last week reported a 4% increase in North American sales for the 12-month period ending in June. Spirit sales climbed 3% on a volume basis, and global revenue rose 1% to $16 billion.
Source: The Norwalk Hour
  JOBS BOARD

Category Consultant III
Wholesaler: Republic National Distributing Company
Location: IN - Indianapolis
Overview: To form category partnerships with key retailer buyers by acting as an objective consultant through financial analysis and strategic product rationalization.
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