Beverage Wholesaler - April 30, 2018 To view this email as a web page, click here.
 
Cheers Weekly
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Breakthru Beverage Acquires Majestic Wine and Spirits  
Breakthru Beverage Group announced this week that they have reached an agreement to acquire Pennsylvania-based Majestic Wine and Spirits USA.
Under this new agreement, Majestic will operate as an independent division of Breakthru Beverage Pennsylvania
“Majestic is one of Pennsylvania’s premier brokerages with a reputation for strong sales and service excellence,” says Greg Baird, Breakthru Beverage Group president and CEO. “Their diverse portfolio and knowledgeable and dedicated team makes Majestic an ideal partner as we look to expand our presence in the Pennsylvania marketplace and provide greater value to customers statewide.”
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IN THE NEWS
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Boston Beer Reports Fiscal Turnaround Fueled By New Products
 
Boston Beer, makers of Sam Adams and Angry orchards among other brands, has hardly reported good news in recent time. The company seemingly became a victim of its own success. The craft beer industry that Boston Beer helped launch has become so large — and so local-focused — that Boston Beer has become lost amidst the thousands of national craft breweries. Times have been tough, and rumors of a sell-out persisted.
But this week the company had good news to release. As reported by Brewbound, Boston Beer in a call with investors and analysts announced double-digit revenue and shipment growth in the first quarter of 2018.
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ONE MORE THING

Massachusetts officials determined that a local beer wholesaler subsidiary of Anheuser-Busch is not liable under pay-to-pay rules for giving away nearly $1 million
in equipment to retailers, since the equipment was paid
for by the parent company and Anheuser-Busch
retained ownership of it.
Source: Boston Globe
  JOBS BOARD

Regional Director of Marketing- East Region
Wholesaler: : Southern Glazer’s
Location: Miramar, Florida
Overview: Reporting to the VP, Regional Commercial Operations, this role serves as primary regional point of contact for suppliers. Drive the execution of the performance for regional suppliers. Liaison to the local management of strategic and national suppliers.
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