| Beverage Wholesaler - August 20, 2018 |
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Southern Glazer’s announced that it has donated 3,000 backpacks filled with school supplies to Children’s Home Society of Florida (CHS), Florida’s largest statewide organization devoted to helping children and families. The backpack drive, sponsored by Southern Glazer’s Florida-based VolunCheers program, drew 130 employee volunteers and guests to packing events across Company locations in Miramar, Lakeland, Tampa, Jacksonville, Orlando, and Palm Beach. Backpacks and school supplies, from rulers and notepads to folders, pens, and pencils, were purchased at a discount by Southern Glazer’s Wine & Spirits of Florida from Madden Branded Goods.
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| So-called “malternatives” first appeared in the beer aisles in the 1980s, when changes in the tax code undermined the market for wine coolers and opened an opportunity for malt-based drinks that could qualify as beer for tax purposes. Critics of these beverages dubbed them “alcopops,” fearing that the carbonated, sweet, affordable drinks were meant as gateway beverages for young drinkers accustomed to sugary sodas. The beverages were assailed for branding approaches that implied a close connection to spirits brands. They were scorned by drinks connoisseurs of all stripes. MORE… |
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ONE MORE THING
Constellation Brands is paying $4 billion to increase its stake in Canopy, a Canadian medical cannabis company. Canopy’s stock price rose 33% following news of the new investment by Constellation, the owner of Corona Beer, Svedka Vodka and Robert Mondavi Winery. |
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JOBS BOARD
Business Development Manager
Wholesaler: Martignetti Companies
Location: Taunton, MA
Requirements: Bachelor’s Degree and 3-4 years of sales experience.
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