| Beverage Wholesaler - March 19, 2018 |
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With the current momentum behind cannabis, broad U.S. legalization is no longer a pipe dream. Voters have already approved recreational pot along the entire west coast (plus Nevada). The east coast does not seem far behind.
What’s that mean for the alcohol industry? Will cannabis siphon away sales? Should the same government officials oversee both industries? And why does the cannabis industry continuously depict alcohol as the “unsafe” substance of the two?
For insight into these questions I recently spoke with Paul Hletko. The founder and CEO of Few Spirits, and former lawyer, is also past president of the American Craft Spirits Association.
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In an evolution of its “Most Interesting Man” campaign, Dos Equis will advertise that “interesting” is not limited to just one man — everyone can be interesante.
The “Keep it Interesante” campaign aims to drive home the creative edge the brand is known for, the company says, while helping fans bring irreverent stories to life. The campaign kicks off in March with TV commercials and will be brought to life across social media, digital activations, retail, OOH, and at some of the country’s biggest events and cultural moments throughout the summer.
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ONE MORE THING
The Brewers Association, Beer Institute, Can Manufacturers Association and American Beverage Association sent a letter to Secretary of Commerce Wilbur Ross citing concerns about how a 10% tariff on aluminum could create price-gouging within the marketplace.
-Source: Brewbound.com |
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JOBS BOARD
District Manager - HI (On-Premise)
Wholesaler: Young’s Market Company
Location: Waipahu, Oahu, Hawaii
Requirements: Must have a strong focus on customer service and proven communication/interpersonal skills..
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