Beverage Wholesaler - March 11, 2019 |
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Back in 2005, hardly any Americans drank Provence rosé. Beaujolais Nouveau was among the better-selling imports, and malbec was just beginning its meteoritic rise. Flash forward nearly 15 years and now Beaujolais Nouveau has leveled off, malbec is in slight decline and Provence rosé grew 46.6% from 2016 to 2017.
“Which is a long-winded way to say that wine trends change over time. This point, and the accompanying data, was part of a panel on imported wines held this week during Vinexpo NYC. Moderator Thomas Matthews, executive editor of Wine Spectator, asked his four panelists what they thought might follow Provence rosé as the next big import in America. He also questioned whether they foresaw future slowdown for rosé.
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It’s nearly St. Patrick’s Day, which for many means corned beef and cabbage, green beer, Irish coffee and whiskey, music and plenty of conviviality. Festive green cocktails are also part of the picture, especially in the age of Instagram.
But you don’t always have to reach for the green cordials or food coloring to color your cocktails. Fresh herbs such as basil and dill, for instance, can offer fresh flavors and complexity with color.
Matcha green tea might even offer some health benefits, not that most guests are looking to be healthy on St. Paddy’s Day. Here are eight green cocktails to consider.
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ONE MORE THING
Interested in meeting with top retailers and helping them improve their business? Sponsor the Beverage Alcohol Retailers Conference, coming to Louisville June 10-12.
For more details, visit BevRetailersConference.com |
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JOBS BOARD
Regional Manager Southwest
Wholesaler: Martignetti Companies
Location: Taunton, MA
Requirements: Drive sales, distribution, and brand growth of an independent wine & spirits portfolio in South West division. Identify and service core markets, key accounts, and regional chains. Establish broker and distributor relationships, working with local sales teams to drive sales, increase distribution, and build the brands in the portfolio. Develop and execute strategic brand plans including price positioning, broker incentives, on and off premise programming, focus brands, and quarterly key performance indicators. Set and achieve distribution and case sales goals by market and distributor. Manage brand projects and trade shows, budgeting, budget reconciliation, billing, inventory, and ordering. Perform on-going business and competitive analyses, provide findings and recommendations for corrective action where appropriate. Participate in ongoing brand training
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