Beverage Wholesaler - July 15, 2019 To view this email as a web page, click here.
Cheers Weekly
11 Alcohol Trends to Watch in 2019-20  

Consumer tastes never settle. They gradually change in subtle shifts and evolutions. And they can vary greatly from state to state, and across the country. That’s why Beverage Dynamics polls its readers each year on current trends.
Results from our 2019 State of the Industry Survey painted a diverse picture. Answers differed greatly, representing a broad swath of what U.S. consumers want. But even among these disparate answers there emerged common observations that pointed towards larger trends in America.
We consider these below, the prominent trends defining alcohol retail in 2019-20.
Meet Kaveh Zamanian, Founder of Rabbit Hole Distillery
Numerous distilleries have opened in the past decade during the whiskey boom, but what makes one pop?
Rabbit Hole Distillery is among the newer spots on the Kentucky Bourbon Trail, yet this Louisville-based producer has already carved out a reputation for its cutting-edge production and unique whiskey. The brand was founded in 2012 by Kaveh Zamanian, a PhD psychologist with a passion for wine and spirits. The name references his wife’s response to his desire to open a distillery: “You’re taking the family down the rabbit hole.”

“The wholesaler tier is the gatekeeper. We make sure that the retailers are never going to get [tainted] product,” says Sydney Ross, Chairman of the WSWA. For the full interview, look for the Sept/Oct issue of Beverage Dynamics magazine.

Metro New York Manager – Shaw Ross
Wholesaler: Southern Glazer’s
Location: NY, NY
Overview: The Metro NY Manager is responsible for managing Metro NY distributors that represent the Shaw-Ross wine and spirits brands with the goal of achieving incremental distribution and optimum profitability. The Manager is expected to plan and direct the distributors’ management and sales representatives in accordance with the annual budget goals for shipment and depletion objectives. This position is expected to identify opportunities, solve problems and develop action plans to achieve our objectives within corporate guidelines.

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