| Beverage Wholesaler - March 5, 2018 |
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| Woodford Reserve’s Elizabeth McCall on Whiskey Trends and What’s Next |
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Woodford Reserve recently promoted Elizabeth McCall to assistant master distiller. We caught up with McCall to chat about what’s next for Woodford Reserve, whiskey in general, and what it means for her to be part of the burgeoning women’s movement in brown spirits.
Kyle Swartz: Woodford Reserve is known for experimentation. How will you continue that, and can you give us any glimpse into what’s next?
Elizabeth McCall: I am really excited about this part of my new role . . . getting my hands dirty on innovation in a big way! I can’t give away too many details but be looking for some very interesting grain recipes and some different barrel finishes to come!
KS: Why had whiskey exploded in popularity in the past decade?
EM:I think there are many contributing factors but one that I feel strongly about is the return to flavor.
In the 1980’s, non-fat became all the rage, which led into the rise of light spirits. We then saw the explosion of the flavored vodka category. Once this idea of light or non-fat was exhausted, people realized they missed flavor, but still looked for food to be healthy, more natural, and authentic. Bourbon delivers all of these aspects. Woodford Reserve in particular delivers on the consumers desire for a rich, complex, natural product that is all American.
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| 3 Ways Oak Aging Improves Wine |
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CMost modern wines are fermented in stainless-steel tanks and sold in glass bottles, but winemakers still use traditional oak barrels. These can refine and improve most premium red wines and those whites, like Chardonnay, that are rich enough to benefit from oak treatment without being overwhelmed.
Why? Just as a chef might reduce a sauce over heat to concentrate its flavors, add butter to enrich it or add fragrant spices, vintners use oak barrels to adjust the intensity, texture and taste of their wine. Here are three ways how:
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ONE MORE THING
Oregon-based Columbia Distributing announced plans to acquire Washington-based wholesaler Marine View Beverage, after announcing in January it would acquire General Distributors. |
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JOBS BOARD
District Manager
Wholesaler: Empire Distributors Inc.
Location: Savannah, GA
Requirements: Bachelor's degree (BA) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
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