Beverage Wholesaler - March 18, 2019 To view this email as a web page, click here.
Cheers Weekly


Interview: Pernod Ricard CCO Julien Hemard  

The global drinks corporation Pernod Ricard remained busy in 2018 with projects like greatly increasing Irish whiskey production, while encouraging drinkers to put down their cell phones and act convivial.
We recently chatted with Julien Hemard, CCO of Pernod Ricard USA, to catch up on the company’s recent developments and see what’s in store for 2019.
Beverage Wholesaler: Pernod Ricard announced a $173-million expansion of its Irish whiskey facilities. What will this accomplish?
Julien Hemard: That’s part of our global three-year plan. In order to meet demand for Jameson worldwide we knew we had to increase our capacity for production. The brand is growing double digits worldwide and we don’t see that slowing down in the near future. We need to be able to meet that demand.
Interview: Woodford Reserve’s Chris Morris and Elizabeth McCall on Wheat Whiskey, Mint Juleps and More.
Woodford Reserve continues to innovate, and behind that industry-setting creativity are Master Distiller Chris Morris and Assistant Master Distiller Elizabeth McCall. The two pride themselves on staying ahead of trends, or outright setting them, and this includes their newest permanent line extension, a Kentucky straight wheat whiskey, slated for summer 2019.
Morris and McCall recently swung through NYC in supporting Woodford Reserve’s annual $1,000 Mint Julep fundraiser with the Kentucky Derby. We caught up with the distilling duo to talk mint juleps, what Kentucky bourbon and horses have in common, the rising whiskey secondary market and, of course, what’s next for Woodford Reserve.

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Account Development Specialist
Wholesaler: Breakthru Beverage
Location: Lexington, IL
Requirements: The Account Development Specialists are responsible for maximizing the sales and marketing of supplier brands to a targeted account base through effective planning, selling, merchandising and communication that permits achievement of company and supplier objectives.

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