| Beverage Wholesaler - February 25, 2019 |
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Craft beer seems to be at a crossroads.
“Industry growth has slowed (although there still is growth). At the same time, the number of U.S. breweries continues to reach new records. Added up, that’s not an ideal equation.
Will the outcome be another bubble? But what’s missing from the equation this time, unlike when a craft bubble burst in the late ‘90s, is questions of quality. Overall the industry has never had so many top-notch beers. Brewers are excelling at their craft: they make, ship and pour a wide variety of products that do not disappoint.
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Fans of Newcastle Brown Ale will notice a new flavor.
That’s because production has moved from the Netherlands to the U.S., where Chicago’s Lagunitas Brewery will now make the beer under a new recipe. Both brands are owned by Heineken, which made the switch as part of the U.S. relaunch of Newcastle Brown Ale.
So how’s it taste?
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ONE MORE THING
Mark your calendars for March 31 for our Growth Brands reception at the WSWA Convention in Orlando. All wholesalers are invited to attend to celebrate this year’s winners. Reception will be held from 6-8pm at the Highball & Harvest restaurant in the Ritz Carlton – follow signs from the lobby bar. Hope to see you there! |
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JOBS BOARD
Division Manager - Merchandising
Wholesaler: Young's Market Company
Location: CA–Pleasanton
Requirements: The Division Manager of Merchandising will plan, organize and direct the execution of company and supplier programs and objectives through assigned field sales and merchandising team to ensure effective service and presentation of supplier brands to the retail Merchandising customers and consumers while communicating effectively with management.
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