Beverage Wholesaler - November 13, 2017 |
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Case Study: Alliance Improves Route Accounting Efficiency |
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Family-owned-and-operated Alliance Beverage Distributing prides itself on offering the most diverse beer, wine and non-alcoholic beverage portfolio in West Michigan, with more than 5,000 SKUs – and counting. The Grand Rapids-based distributor, a joint venture between Kent Beverage and B&B Distributing launched in 2013, delivers 7.2 million CEs annually to more than 4,500 restaurants, neighborhood taverns and local retail establishments.
Ramping Up Automation with an Eye on Growth
Prior to the joint venture, Alliance had developed a home-grown pick-to-belt system to manage its warehouse operations. When the corporate footprint expanded, management sought out a more robust system to ensure the company could continue to manage the seasonality of the business without sacrificing pick rates or accuracy.
With an eye on future growth, the major challenge facing Alliance’s leadership team was ensuring integration and scalability. Their priority was to find an automation strategy that would efficiently manage the burgeoning number of SKUs, build in scalability for future expansion, and successfully compete in today’s challenging marketplace.
The team’s objectives included seamless integration and synchronization of all facilities, increased pick and load rates and accuracy, and increased ability to measure and analyze performance metrics. These initiatives were aimed at dynamically managing warehouse and distribution operations to improve efficiency, productivity and overall business performance.
Maximizing Speed and Accuracy from Order to Delivery
To achieve their goals, Alliance invested in integrated RAS, WMS and WCS systems, as well as handheld iOS devices and mobile printers for every route driver, aiming to maximize speed and accuracy at every step of the distribution process — from order submission, to picking and palletizing items, to delivery.
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Download the 2017 Holiday Merchandising Guide |
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A special edition of Beverage Dynamics magazine contains information about all the value-added products, limited-edition products, special bottles and holiday accessories available this year. Get a preview of what retailers will be ordering to stock their stores with gifts to appeal to holiday shoppers.
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ONE MORE THING
The Brewers Association projects craft beer sales will rise between 8 and 9% in 2017, below its double-digit growth of the past several years. Craft beer represents approximately $25 billion in sales, out of the $107 billion U.S. beer market. |
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JOBS BOARD
Developer/Analyst
Wholesaler: Martignetti Companies
Location: Taunton, MA
Requirements: Bachelor’s in computer science; 5 years experience as a developer.
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