| Beverage Wholesaler - Aug. 12, 2019 |
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What is craft tequila?
Craft is a term tossed about by marketers, producers and consumers, but there are no laws regulating its use for beverage alcohol, and no real consensus as to what craft actually means. Consumers are swayed by image and marketing, and the often-mistaken notion that high price equals high quality. Craft is open to interpretation, and producers offer their own definitions.
Whiskey is already well on its way to defining craft. Now, tequila is also addressing what it means to employ artisanal practices to produce this agave spirit.
“The idea of craft in the U.S. was ushered in by the rise of craft beer,” says Melyssa Mead, brand director for Suerte Tequila, and who previously worked for New Belgium Brewing. “Consumers want to know more about artisan tequila, that discovery process. Once they get into it, they can really geek out.”
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Total Wine and direct-to-consumer wine shippers scored a win in June in the U.S. Supreme Court with the results of Tennessee Wine and Spirits Retailers Association v. Russell F. Thomas (previously known as Tennessee v. Blair).
In a 7-2 decision, the Supreme Court found against a Tennessee law that required someone live in the state for two years before becoming eligible for a liquor license. This law had technically prevented the opening of Big Box stores like Total Wine, along with businesses that shipped wine across state lines to Tennessee consumers. With the ruling — that basically found that the residency law unfairly favors Tenn. residents in matters of business — the Justices set important precedent in favor of Big Box and direct-to-consumer shippers.
What does that mean for beverage alcohol retailers across the country?
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JOBS BOARD
Director of Commercial Strategy
Wholesaler: Southern Glazer’s
Location: New Orleans, LA
Overview: Responsible for street execution of sales initiatives, the training and development of District Managers and Sales Representatives as well as executing all sales/promotional programs by performing the following duties.
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