| Beverage Wholesaler - April 29, 2019 |
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Irish whiskey remains red hot.
The category sold nearly 4.7 million 9-liter cases in the U.S. last year, according to DISCUS, which represents a 10% gain over 2017. Altogether that brought $1 billion in revenue for distillers — a 12% jump from the year prior.
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Mezcal has seemingly graduated from spirits trend into full-fledged category. It now claims a place on the backbars and cocktail menus of most chic bars and restaurants, while modern consumers with their ever-adventurous palates have embraced the spirit en masse.
As mezcal makes the jump from trend to broader appeal, we wondered what that might mean, long-term, for the notoriously slow-aging agave crops, which take many years to reach proper maturity. And for that matter, how close is mezcal, really, to reaching mainstream? Do consumers understand its nuances? Or is mezcal still that smoky spirit that may or may not be related to tequila?
For answers we recently spoke with John Sean Fagan. The expat is distiller and director general of Sombra Mezcal. After the success of its joven expression, this brand recently released a premium blend called Ensamble.
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JOBS BOARD
Merchandiser II
Wholesaler: Republican National Distributing Company
Location: Dallas, TX
Requirements: Stocks and displays merchandise on sales floor of retail stores to attract attention of prospective customers by performing the following duties.
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